News

NEW YORK, May 6, 2021 – As Google now has become the nation’s most trusted source of information — ahead of news media and social platforms — a new search visibility tool was officially launched today that not only displays how and why search results appear the way they do, but offers analysis and insights as to how to better take control of those results. 

Powerful new enhancements to Lightbox Search, a new search intelligence platform that simplifies complex search analytics used by communication and marketing professionals, now allows users to perform and score Google search engine results pages (SERPs) from cities, states or countries, to understand how local markets display results for companies, organizations, political campaigns or brands.

Lightbox Search, a new search intelligence platform that simplifies complex search analytics used by communication and marketing professionals, found Harris’ “Lightbox Score” remained steady at 80 on Oct. 6, 7 and 8 in key swing states, which is considered excellent.

Political campaigns, rewriting the playbook in a post-COVID world, are rapidly discovering that optimizing Google search is one of the most important tactics as Senate, Congressional and statewide races enter the homestretch.