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Two Sides of the Kanye Coin: How One Brand Cleared the Smear

NEW YORK, Dec. 6, 2022 - Of all the companies that dropped ties with Kanye West ("Ye"), Adidas suffered the greatest fallout with its online image initially shattered, but only weeks later its results were virtually clean, according to a new study by Lightbox Search, the technology platform providing search results intelligence for agencies and in-house communications teams.