Strategic Crisis Communications Within the Beltway & Beyond [Live Event]

Strategic Crisis Communications Within the Beltway & Beyond

Digital Preparedness in an Uncertain World

Thursday, June 16, 2022, 8 – 10 AM ET

Faced with a global pandemic, Roe v. Wade, an uncertain economy and the looming 2022 midterm elections all with a backdrop of the war in Ukraine – crisis plans must be dynamic and fluid as never before.

At 5.6 billion searches per day, Google is the gateway to every brand, business and organization. The journey an audience travels to reach your website almost always begins with search. Communication strategies must encompass all media – especially Google – today’s most powerful and trusted source of news and information. Constant analysis of your search results must be a part of your crisis plan.

Our participants will share their best practices and offer specific recommendations for how a search-centric approach can help restore order from the chaos. Prepare for the next crisis by building a digital fortress.