Strategic Crisis Communications Within the Beltway & Beyond
Digital Preparedness in an Uncertain World
Thursday, June 16, 2022, 8 – 10 AM ET
Faced with a global pandemic, Roe v. Wade, an uncertain economy and the looming 2022 midterm elections all with a backdrop of the war in Ukraine – crisis plans must be dynamic and fluid as never before.
At 5.6 billion searches per day, Google is the gateway to every brand, business and organization. The journey an audience travels to reach your website almost always begins with search. Communication strategies must encompass all media – especially Google – today’s most powerful and trusted source of news and information. Constant analysis of your search results must be a part of your crisis plan.
Our participants will share their best practices and offer specific recommendations for how a search-centric approach can help restore order from the chaos. Prepare for the next crisis by building a digital fortress.
Event Hosted by: Fay Shapiro | Founder, Publisher, CEO, CommPRO.biz
Keep Reading
Can Boeing’s Online Reputation Re-Gain Altitude?
Air travel sure ain’t what it used to…
The Future of AI and Reputation Management
At 8.5 billion Google searches per day,…
Search Drives ChatGPT and Bard. Are You Ready?
AI sure isn’t new, but ChatGPT, OpenAI…