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March 25, 2024
Can Boeing’s Online Reputation Re-Gain Altitude?
Air travel sure ain’t what it used to be, but it’s always nice to arrive alive. Forget the seats designed for amputees or infants and food that’s worse than World War II K rations. Passenger confidence plummets when a door “plug” falls off an aircraft at 16,000 feet or a wheel drops from the landing gear, smashing cars parked below. When the hits keep on coming, as in the case of the only American large-scale passenger airplane maker over the last eight or nine weeks, it seems impossible for that company to even stay in business. And what about its reputation with crews, airline customers, investors, and passengers?