June 9th, 2020

COVID-19 has turned traditional campaign strategy on its head. Gone are the days of rallies, handshakes and in-person fundraising. With continued social distancing, campaigns must now engage and rally their supporters online. Facebook ads, TV spots and Zoom outreach are simply not enough. Google search is where elections will be won or lost this election cycle. 

Campaign staffers and strategists have had to up their game and up their playbook. Managing a candidate’s virtual campaign is complicated. However, attracting donors, mobilizing supporters and protecting a candidate’s digital reputation is now critical mission one. Optimizing a candidate’s online profile is vital for deeper virtual engagement with supporters. 

Lightbox; a new tech platform, is a game changer when it comes to political campaigns. We’ve compiled a top ten best practices list based on what Lightbox identifies as quick-fix opportunities and potential threats in Google search. 

Click the Lightbox Top Ten Website Best Practices below to download: