Event Description:

CommPRO and Lightbox Search invite you to join our roundtable of communications industry leaders as they discuss how modern PR and communications crosses the intersection of SEO, SEM, Content Creation and earned media. Current technology offers isolated solutions. Lightbox Search offers a fully integrated solution. As a communicator or PR professional your strategy must encompass all media, yet too often, the most powerful and trusted source of news and information is overlooked. Google is now the first and last stop for anyone seeking to learn more about companies, brands, executives, products and services. If you think you can’t influence Google, you are wrong – and you can do it yourself.

Visionaries Peer into the Future That’s Already Here

When Larry Weber started his original firm in Boston, he was future-focused and finding ways to leverage technology as many tech companies were his anchor clients. That went on steroids when he merged with Shandwick to create Weber Shandwick and then launched Weber Works, which was the technology unit of what he had built into the largest communications firm in the world.

Larry Moskowitz had looked at technology from a PR firm perspective and looked at it through the emerging technology perspective, first with data transmission, then with satellite and then with the Internet, and was CEO of the first PR services firm to go public and global. Now we’re discussing Search and AI as the new, current frontiers – at least until virtual reality becomes a new platform.

Guest Speakers and Panelists: