June 2nd, 2020

Digital profiles cast long shadows that the world can see with the touch of a finger on a mobile phone or click of a mouse on a computer. Or perhaps there is no shadow at all, meaning that no one knows anything about you, like a tree falling in the woods that no one can hear. If your digital profile isn’t what you’d like it to be, or is a tree falling in the forest, there are things you can do to change it. 

A digital profile is uncovered with a Google search. Simple enough. However, now monitoring and interpreting those search results is the single most important thing you can do to start taking control of a digital profile.      

Studies abound that show that Google search results, particularly Page One, or approximately the first 10 results, form indelible and often irreversible impressions on those conducting the searches. 

Our sister company, Lumentus, routinely used to manually monitor Google search profiles of numerous clients and suggest solutions for those who were seeking to build, improve or change their online profiles. Generating detailed monitoring reports, Lumentus started at the frontline by looking at Google search results. But equally important looking behind the curtain to examine the factors that determine each result.

Looking behind the curtain meant focusing the lens on several things: domain authority, type of content (owned, managed, news, social media, etc.), relevance of content and sentiment (positive, neutral, negative or unrelated.) Rolling up all of these elements into a client-ready report was tedious and labor intensive. Various tech tools needed to be used to look up these  metrics. Sentiment values needed to be assigned and then all of this is formatted. To keep a close eye on digital profile, and to assess the effectiveness of any communications effort, reports needed to be compiled and compared on a regular basis, to create a timeline of what one hopes is progress. This was an expensive, tedious and time consuming effort. However, this analysis and these reports that examine the nuances of search results were essential to prescribe corrective measures. 

 

Enter Lightbox.

Lightbox Search is a tech platform that automates the process of analyzing, tracking and interpreting Google search results. Even if you have a full-time team of search engine analysts, any organization will save time and money using the platform. The technology frees users up to actually work on the things that build robust online profiles with staying power. 

With just a few keystrokes, an analysis that would normally take hours to produce, now takes about 10 minutes. More importantly, Lightbox gives users actionable and invaluable insights to help maximize their online search strategy. 

Just as one uses monitoring services to look for media coverage and social media mentions, Lightbox monitors Google search results for threats, opportunities and to gauge the effectiveness of communication and content building efforts.

Not only does Lightbox aggregate multiple data sets from multiple sources that are expensive and difficult to interrupt, it organizes the output in a meaningful and instructive manner. It generates reports that can be easily understood, saved and shared.

Wonder what Lightbox will reveal about an online profile of a person or organization? Fill out the form below for a complimentary report and analysis.